One of U Brand's most iconic and sought after products are our pens. We have two beautiful pen base designs that we use for our felt and ballpoint pens, but we were in need of a new gel pen design. I was asked to create this design with a few restrictions in mind: It must use the U Brands classic "U" shaped clip, the barrel must be straight for easy pattern wrapping, and the look must be completely unique.
As a lover of vintage design, I wanted to capture the look and feel of a classic bullet pen shape while still working with the form requirements of pattern wrapping. While iterating on the design, I added faceting to the tip and plunger to create a really unique and captivating look that the entire team fell in love with.
I'm exited to announce that Target loves this look too, and has selected it as part of their 2022 program.